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ESSENTIALS RANGE
Serious Control. Zero Frizz. Maximum Gloss.
SMOOTHING ELIXIR
HEAT PROTECTOR
What It Does
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Smooths, softens, and adds instant shine
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Controls frizz and flyaways while protecting from heat and humidity
Who It’s For
Thick, dry, or frizzy hair needing smoothness, shine, and control
The Smply Way
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Instantly smooths frizz and flyaways
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Adds shine with a silky, polished finish
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Protects against heat and humidity
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Lightweight, non-greasy, residue-free feel
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Clean, polished, salon-fresh scent
Hero Ingredients
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Cyclopentasiloxane: Smooths + adds slip
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Coconut Oil: Hydrates + boosts shine
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Argan Oil: Protects + adds gloss
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Quinoa Extract: Strengthens + improves flexibility
CURL BOSS CREAM
What It Does
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Defines curls, controls frizz, and adds soft, touchable hold
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Moisturises and enhances natural texture without weighing hair down
Who It’s For
Curly, wavy, or frizz-prone hair needing definition, softness, and control
The Smply Way
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Defines curls and reduces frizz
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Adds softness, shine, and light hold
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Enhances natural texture and bounce
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Lightweight, non-sticky, and humidity-resistant
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Creamy, fresh scent
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Pro Tip: Apply 1–2 pumps to damp hair; scrunch or twist for definition. Ideal for air-dried or diffused
Hero Ingredients
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Coconut Oil: Adds moisture + smoothness
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Castor Oil: Locks in hydration + shine
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Quinoa Extract: Strengthens + boosts elasticity
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Hyaluronic Acid: Provides lasting hydration
MIX & MATCH MATRIX
Find your perfect Smply combo - Exactly what your hair needs, no more, no less.
